On the eve of its first round of playoffs, the NBA says it had its most-viewed TV season in five years -- 8% higher than a year ago. The NBA’s national TV revenues were also up. The league says ...
TV ad measurement provider iSpot.tv has acquired Ace Metrix, a company that screens and scores video advertising using a survey-based methodology. The deal will help iSpot track both business outcomes ...
TV ad measurement is a numbers game. On Wednesday, iSpot acquired 605, a TV measurement and attribution company that brings iSpot’s US household footprint to 82.7 million with the addition of 605’s ...
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