Opera?s new ?State of Mobile Advertising? report from the second-quarter of 2013 also found that standard in-app banner ads average a 0.39 percent click-through rate, while mobile Web standard ads ...

This is because many mobile advertising solutions in the market are click-based. Typically, mobile advertising banners appear while the app is in active usage. Upon clicking on the banner, the user is ...

These ads provided a straightforward way to reach a broad audience and measure engagement, laying the groundwork for contemporary digital advertising strategies. While the basic concept of the banner ...

Tiffany & Co. continues app push with banner ads Jeweler Tiffany & Co. is maintaining the push of its “What Makes Love True” microsite and mobile application by including banner ads.

Banner notifications are used for all kinds of built-in apps on the iPhone, like Messages and FaceTime, but also through third-party apps, like WhatsApp and Gmail (to name a few). Nearly every app ...