As we were changing the focus and goals of our marketing team, one of the struggles we found early on was determining which metrics truly matter to our business and produce the highest ROI. CMOs and ...

Business metrics have become all the rage across the corporate landscape these days, with everyone trying to measure everything they do from the first time they contact a potential client to well ...

A September 2021 survey by Harvard Business Review found that 68% of CISOs present technical metrics to decision makers — but only 56% measure potential monetary damages.

12th in a series of excerpts from the book "The HIP Investor" (John Wiley & Sons, 2010). See other published articles in the series here ( bit.ly/gSJMtU ).