The face is an important characteristic for recognizing individuals, and as is shown by Japanese phrases such as “kaoiro wo ukagau” (Look at the complexion; i.e., be sensitive to someone’s mood, read ...

While color perception universally involves the practice of categorizing colors according to basic labels, concludes a new study that investigated the influence of categorization on color memory. As ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. When you bring home the wrong color of paint from the hardware store, it may not be your foggy ...

Jonathan Flombaum brings up a scene re-enacted in hardware stores every weekend. Someone confidently selects a can of touch-up paint for a hallway or bedroom wall, returns home— and finds it doesn't ...