Ad of the Day: McDonald’s ditches logo and lets breakfast speak for itself
The campaign from ad agency Leo Burnett is the new instalment of the fast food brand’s ‘Breakfast, done properly’ campaign.
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From McDonald's to Kellogg's: Why are so many brands ditching their logo?
Big names like McDonald’s, British Airways and easyJet ... For years, the design world was fixated on abstract logos, which require time and repeated exposure to build recognition.
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Post-McDonald’s era: Russian successor picks new logo
MOSCOW, June 9. /TASS/. The fast-food service, which will replace McDonald’s in Russia, has selected a new logo, a spokesperson with Sistema PBO told TASS. The Sistema PBO company manages the ...