Maybelline had a viral hit on its hands last week with a TikTok video that appeared to show a clever out-of-home advertising campaign involving some glamorous public transport. Scores of national and ...

Maybelline partnered with video game developer Zynga to launch an in-game playable ad, according to details shared with Marketing Dive. The game launched Aug. 25. Designed by Zynga’s in-house gaming ...

Beauty brand Maybelline has announced that it's breaking into the gaming market through a partnership with Zynga. Although the beauty industry’s close relative, fashion, has been increasing its ...