No matter what the avenue, retargeting your campaigns can serve as a complementary strategy that creates more influential ...

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are ...

For many marketers, the challenge lies in delivering messages that resonate across age groups without sacrificing relevance ...

AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and ...

The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too ...

The fast-food giant is kicking off a national advertising campaign in the wake of its E. coli outbreak. It is also pledging ...

Los Angeles-based marketing agency Runway Influence has recently expanded its footprint in the content and influencer ...

What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.

Whether it be increasing female participation, improving access to sport in deprived areas or rewarding fans for using public transport, brands are shifting from traditional advertising towards more ...

MERGE, an integrated technology and marketing services provider, is bringing the art of creating, sharing and joy of baking and decorating to life wit ...

Microsoft introduces streamlined ad experience to Copilot, expanded video ad tools and simplified shopping campaign management.