NEW YORK – Thursday's new MLS brand unveiling — MLS NEXT — may be viewed as a typical exercise in sports marketing and branding, involving the unfurling of a new logo. Not for the MLS stars on hand in ...
NEW YORK — MLS has a new logo and Portland fans, unbeknownst to them, had a big hand in it. At a Thursday event unveiling the league's new brand identity in downtown New York City, MLS' Chief ...
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