NEW YORK – Thursday's new MLS brand unveiling — MLS NEXT — may be viewed as a typical exercise in sports marketing and branding, involving the unfurling of a new logo. Not for the MLS stars on hand in ...

NEW YORK — MLS has a new logo and Portland fans, unbeknownst to them, had a big hand in it. At a Thursday event unveiling the league's new brand identity in downtown New York City, MLS' Chief ...

It’s no secret that MLS team logos are not as well known as their NFL, MLB and NBA counterparts, but Kansas City’s NBC affiliate still made an entirely avoidable own goal when it displayed the wrong ...

For the first time in the franchise’s 26 year history, the New England Revolution have a new look for their logo, the team announced Thursday. Set to arrive for the 2022 MLS season and beyond, the new ...