The story of HP's new premium logo began in December 2008 when the American tech giant commissioned British creative agency Moving Brands to redesign its entire corporate identity.

It's time HP worked with a logo that made people curious. Moving Brands did a massive study on the HP brand starting in 2008, and produced the mark you see here in 2011. This is what Moving Brands ...

HP is launching a global brand offensive today with the ultra-thin Spectre 13 laptop, and one of the subtler changes the company is making is to its logo. Where last year’s Spectre x360 had the ...

The company unveiled a new logo for HP Enterprise, a green rectangle that evokes the work of the late minimalist artist Sol LeWitt. The PCs and printers that once had a prominent place at HP ...

HP's new logo demonstrates that new ideas can come from previous pursuits. Inc. Power Partner Awards Early-Rate Deadline This Friday, June 27!

The logo can be found on the new Spectre 13 laptop. It’s not clear what other devices HP plans to badge with its old new logo, but it’s sadly not using it for the entire brand. The 💜 of EU tech ...