Palette 2: Neon Energy. Neon colors are a mainstay of sports marketing, and no wonder: They’re energizing, zesty, and high-octane – the sort of colors that can grab a viewer’s attention and ...

Creating a color palette thus helps improve brand recognition, making it more memorable and authentic. 2) Using Color In Product Packaging Packaging is the face of the product.

Color palette can affect your ability to reach and connect with audiences. These 6 considerations will help you make the best choice for your next visual marketing campaign.