Lewis Hamilton is officially entering the luxury fashion arena. The seven-time world champion, who inked a brand ambassadorship deal with Dior earlier this year, has appeared in his first campaign ...

Fashion brands deciding to sponsor F1 is therefore ... viewership to women and Gen Zers gaining interest in the sport. Lewis Hamilton stood as an obvious model for this newfound interest in ...

Lewis Hamilton (44) of United Kingdom and team ... marks a significant step in integrating fashion with F1. As a brand ambassador for Dior, one of LVMH’s brands, Hamilton has long been a fashion ...

Lewis Hamilton, fresh off official word ... hit the official +44 site and Complex Shop. MX TX follows the Hamilton-founded brand’s Home Turf collection, which focused on a capsule designed ...

But with the barrier-busting behavior of drivers like Lewis Hamilton ... seen countless drivers use their clothing to express themselves and build a personal brand that has stood the test of ...

The brand has been targeting influencers ... as well as having high profile fans such as Formula 1 driver Sir Lewis Hamilton. Fashion editor Melanie Rickey told the Standard last year it had ...

There are brands like Gucci and Louis Vuitton, with fashion jewelry that has logos and charms and ... their pieces are ...

Lewis Hamilton's anonymous Brazilian Grand Prix shows it's the right time for Mercedes and the seven-time F1 Champion to part ...

Mercedes Formula 1 driver Lewis Hamilton has been named as motorsport's most marketable athlete for the 12th time by ...

Lewis Hamilton ... taking up a new role with the luxury fashion house. Earlier this year, the Mercedes driver inked a deal to become their latest brand ambassador. Dior's new lifestyle collection ...

NEW YORK — The theme of the next Met Gala and its celebrity chairs have been announced: Pharrell Williams, Lewis ... hosts. Hamilton, the Formula 1 star, gave poignant remarks on how fashion ...