To illustrate this point, it’s helpful to look at Ford. One of the few iconic brands which has used the same font over several logo iterations, Ford still uses a very similar font to the italicised, ...

However, not every sonic logo is a hit with consumers. Look at Instagram’s newly launched sonic logo.Created for the end of its reels, it’s safe to say it’s creating a certain “discord ...

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of ...