These ads adjust key elements like headlines, images, and calls-to-action depending on the user's behavior and location. For law firms, this means being able to deliver highly personalized ads ...

The lawyer commercial is almost an art form unto itself. Learned practitioners of the law doing whatever it takes to get your attention, from... What's up with all the ads for law firms?

Marketing evolves so quickly in the Internet age that sometimes businesses, and even marketers themselves, have trouble ...

A federal appeals court on Tuesday sided with an Arizona personal injury law firm sued by rival Lerner & Rowe, which had ...

"Sophisticated consumers and those shopping for high-value products are likely to exercise a higher degree of care while shopping and are, therefore, less likely to be confused by similar marks," the ...

In the competitive landscape of legal services, having a solid online presence can be the difference between a growing law ...

The law firm is the largest in metro Orlando by number of attorneys. Morgan & Morgan is suing another Florida law firm tied to an alleged breach of an agreement between the two entities.