In the liturgy of Madison Avenue, one of the sacred canons is that admen must sincerely believe in and use, at least in public, the products they plug. To avoid any heresy among his agency's 530 ...

Years ago, I brushed my teeth with Kolynos toothpaste. Then Harry Von Zell or somebody got me to switch brands to Ipana, for the “smile of beauty.”I felt vaguely guilty about deserting Kolynos ...