Notably, the "strikethrough" also appears in the new "leaper" logo, an evolution of the jaguar mascot that historically sprung forward as the hood ornament atop classic Jaguar cars. The new ...

The new logo came with a redesigned Jaguar mascot and a “Copy Nothing” campaign inspired by the company’s founder Sir William Lyons. All this for a new typeface? The “Copy Nothing ...

He recalls a previous logo that integrated both mascots by depicting a jaguar leaping over a winged wheel. “If the kids really want to change something, take that logo and put your artistic spin ...