In-store demos are one of the most effective ways to drive new product trial, but they are also one of the most expensive strategies – especially now that some retailers prohibit open sampling due to ...
The threat of bioterrorism has raised food-safety issues to a new level, especially when considering product sampling. While in-store sampling might appear to be an area of high vulnerability in light ...
Sam’s Club is re-introducing its in-store sampling and demo program, Taste & Tips, following a COVID-19-induced hiatus that began in March 2020…. Get ready for the holidays with the Holiday ThinkTank!
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