We all know the feeling of getting a 99 Flake from the ice cream van (Credit: Getty) With the hope of increasing sales, these artisan ice cream makers introduced the Cadbury Flake 99 and then gave ...

With the temperatures rising in Nottinghamshire, ice cream sales are booming. There are plenty of lovely things to eat to cool down but few beat whipped ice cream in a cone served with a chocolate ...

“When Cadbury launched its small Flake for ice creams in 1930, the UK ice cream industry was dominated by ex-pat Italians. “So, to appeal to Italians we called our superb Flake a ’99’.” So now you ...

Even though we've been eating the whipped ice cream for decades, there are some facts people are only just realising about them. One of the most common misconceptions is that they're called 99 ...

Reason ice creams with flakes are called 99s – it has nothing to do with cost Their price has been a hot topic in recent years, with some people sharing their outrage at the cost, which can ...

Ice cream vendors have insisted the quality of the flake has deteriorated since production was moved to Egypt. Owner of C&M Creamery Ices John Taylor told the BBC the product breaks easily.