Google has long let hotels buy ads at the top of its search results. Yet these paid ads have only shared generic, static information about a property. Google said Monday it had changed that by ...

After running its Hotel Ads offering in beta last year, Bing Ads is going to be rolling them out in general release. Bing Ads’ initial partner is travel advertising platform Koddi, which also ...

Google Ads will stop supporting Commissions (per Stay) and Commissions (per Conversions) bid strategies for Hotel Ads in October 2024. Google says this is because third-party cookies are being phased ...

Paying Google to increase direct bookings seems like a contradiction in terms unless it is for brand advertising on YouTube that truly brings guests direct to the hotel website for the next trip.

Google Ads has introduced a new campaign type designed to help advertisers better manage hotel ads. Hotel campaigns are a continuation of Google’s marketing efforts that began in 2010, when sponsored ...

New tools from Google Hotel Ads, Cendyn, DerbySoft, Triptease, SiteMinder, and others are making it easier for smaller hotel companies to woo travelers from metasearch brands. The coronavirus pandemic ...

Google has launched global availability its property promotion ads within Google Ads hotel campaigns. Google said this is "an ad format that helps advertisers reach users who have not yet identified ...

Google announced a new Hotel Booking Links program was formerly offered through the Hotels Ads system. Hotels and travel companies are encouraged to join. Current Google Hotel Ads advertisers don’t ...

Hotels.com debuted a global ad campaign, “Introductions,” that casts itself as a “matchmaker” for travelers and hotels, the company announced Tuesday. The ads, produced in partnership with New ...

Property promotion ads are now available globally for hotels looking to capture demand for users who are searching but don’t know what hotel they’d like to book. “They show prominently in search ...