Google’s SEO tools, including Analytics, Search Console, and Ads, are a powerful, free way to build your website traffic.

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

Google's Keyword Planner now offers city, region, and device-level forecast breakdowns—giving advertisers deeper insights for localized planning. Google Keyword Planner now has enhanced forecasting ...

Google Search's superpower has always been its ability to convert: detecting when a query has commercial intent and serving a relevant, high-quality ad to ready-to-buy shoppers. Yet, while advertisers ...

AI Max has no conversion minimums Smart Bidding is required for search-term matching. AI Max draws on pages, ads, and keywords to create gen-AI ad variants. Google confirms no conversion minimums for ...