May 1954 a woman walks outside Googies Coffee Shop and Schwab’s Pharmacy in Los Angeles, CA. The Googies Coffee Shops sparked a form of modern and futurists architecture called Googie ...

With its Googie style sign, the Hollywood Premiere Motel is a 1960s throwback to the early decades of American car culture.

EAST HOLLYWOOD, LOS ANGELES (KABC) -- An East Hollywood roadside motel, known mostly for its cheap room rates and Googie-style sign, could become one of Los Angeles's next historic monuments.