From cute and cuddly bears, bunnies and festive cows decked out in holiday gear to giant pink axolotls that are just as big as them, Build-A-Bear has options for kids of all ages and interests.

Axolotls have been a best seller at Build-A-Bear since the first one debuted in 2021. The newest addition to the axolotl collection “has soft lavender fur, fuzzy gills and charmingly cute smile.” ...

Online fan-favorite plush longhorn now available in stores while supplies last ST. LOUIS, April 17, 2023 /PRNewswire/ -- Build-A-Bear Workshop (NYSE: BBW) continues to embrace the trending animal ...

The Build-A-Bear social media team regularly has some fun with Axolotl, crafting clever holiday and seasonal posts based around the little critter's adorable, smiling face and miniature stature.

Over at Build-A-Bear Workshop, which offers several plush axolotls and outfits for them, chief executive Sharon Price John notes a similar trend. Grown-up customers gravitate toward “trendy ...