San Francisco-based clothing retailer Gap Inc. has rolled out a new logo for its flagship Gap brand online and the switch is drawing heavy criticism from consumers. The traditional navy blue square ...

No one likes The Gap (GPS)'s new logo, in which the blue square with elongated white letters has been replaced with a black Helvetica typeface reminiscent of American Apparel (APP). Given how close ...

GAP announced their decision on Monday to return to their original iconic logo. Did the controversy surrounding the new GAP logo influence their decision, or was it all advertising strategy? GAP ...

Earlier this week, Gap (GPS) attempted to put an end to the brouhaha surrounding its logo redesign. But the fury, speculation, advice, suggestions, and submissions for new logos continues relatively ...

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Last week, Gap had posted a new logo on their website and you said you hated it. In a press release posted last night, Gap president Marka Hansen, admitted that the company "did not go about this in ...

After its new logo was panned on social-media sites, Gap has decided to ditch the design faster than a supermodel can say "auf Wiedersehen." Anne Dujmovic was a senior editor at CNET. Her areas of ...

Forbes contributors publish independent expert analyses and insights. I help businesses and individuals to build a better online reputation The initial feedback from Gap's customers was less than ...

Gap is known for its swing-dancing commercials and its iconic logo -- white, all-caps letters in a blue square. This week the clothing company changed that logo. Now it has black letters with a small ...

The brand also plans to crowdsource its next hoodie color debuting July 2. As the old saying goes, "what goes around, comes around," and that certainly seems to be the case for one of Gap's classic ...

Gap has changed its mind, and the old logo isn't going anywhere. Last week, the retailer changed its iconic blue and white logo -- the one it had used for two decades. But the new logo for the ...