To light the flame that fuels that fire that is strong brand awareness and lead generation, brands must approach their marketing efforts from a holistic perspective, above all. What makes for strong ...

Opinions expressed by Entrepreneur contributors are their own. Buying a franchise means buying an end-to-end process: the mechanism for how corporate sets strategy and then executes through a ...

A key metric in franchise marketing is the cost per sale. However, this metric, especially for budding franchisors, can be misleading. Instead of depending on the cost per sale metric, it’s prudent to ...

A small business owner uses a franchising strategy to expand the market presence of his company without making a large capital investment. He becomes the franchisor, who grants another businessperson, ...

Of course, franchises aren’t set-it-and-forget-it ventures. To appeal to consumers, as well as to conform to national franchisor standards, franchisees absolutely need to make their own dives into the ...

There are approximately 790,000 franchises in the United States. There are also over one billion searches that contain the phrase “near me” every month. As a franchise, what are you doing to ensure ...

Across the franchise brands I’ve worked at in the retail, quick-service restaurant, fintech, and automotive industries throughout my nearly 20-year marketing career, one hot button issue rises above ...

Mastering content marketing is a challenge for many businesses, but it can become particularly cumbersome when there are multiple locations, divisions or branches involved. And this is often the case ...

According to the International Franchise Association, its newly released 2023 Franchising Economic Outlook report finds that franchise unit and job growth continues to outpace pre-pandemic levels, ...

Franchise AiQ’s Coordination Strategies for Franchise Networks Evergreen, United States – December 22, 2025 / Franchise AiQ™ ...

Today's franchise marketing leaders must consider multiple audiences using a variety of channels as they work to get their brand's message in front of consumers. Integration is the name of the game, ...

My company works with many of the leading national franchise brands and, recently, I wrote two essays about how many franchisees hate their franchisors and how many franchisors hate their franchisees.