If you’re considering franchising your business, it’s all about having a differentiator. This innovative marketing solution provides a competitive edge and helps franchises connect with customers like ...

Marketing a franchise brand comes with its own unique set of challenges. Not only are franchisors trying to make an impact in an increasingly competitive and noisy landscape, but they also have to ...

Storytelling triggers the release of oxytocin, a hormone associated with empathy and trust, fostering a deeper emotional connection with the brand. Let’s dive into that. Storytelling in franchise ...

AI is reshaping marketing faster than ever. Blink once, and there’s a new tool, platform or trend making headlines. For franchise marketers, keeping up can feel like trying to drink from a fire hose.

It’s not easy managing franchises across markets: franchisors call it their biggest challenge, according to The State of Franchise Marketing, a study from Constant Contact, conducted by Ascend2.

Franchisors, franchisees and suppliers from all over the world gathered for the 2025 International Franchise Association Convention in Las Vegas in February. Franchise Times went booth-hopping to ask ...