Other lifelong women riders remember the challenges of breaking into a male-dominated sport decades ago. Donna "Wheelz" Mahoney, 68, has been behind the handlebars since a neighbor in her ...

Lyft Inc. is launching a feature that will try to prioritize matches between women and non-binary riders and drivers in response to demand for increased safety protections for its users.

The ride-hailing app's new feature aims to let women and nonbinary people feel more in control of their experience. IE 11 is not supported. For an optimal experience visit our site on another browser.

A new feature on the popular rideshare app Lyft will allow female and nonbinary riders in Milwaukee to increase their likelihood of being matched with a non-male driver on their next trip.. Lyft's ...