Millennials are all about nostalgia, haven't you heard? There are about a million think pieces on the matter, speculating about the great, big "why" of it all. Is it our diminished economic hopes? Or ...

Gidget the Taco Bell dog in 1998 photo with Hollywood sign in background. - Vern Evans Photo/Getty Images When breaking down the difference in fast food vs. fast casual, there's one criterion that ...

Some fast food mascots have remarkable staying power. Ronald McDonald, for example, is decades older than most of his customers today. Other mascots come and go too quickly to remember. Even those who ...

The clever strategy behind McDonald’s latest move.