Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through ...

Remember the age-old question, "If a tree falls in the woods but no one is there to hear it, does it make a sound"? You could ask a similar question about advertising. If you display advertisements on ...

Targeted advertising allows businesses to reach certain potential customers, based on their age, sex, educational level, race or other demographic characteristics. With the advent of Internet cookies ...

We saw a lot of campaigns that just felt *right*, tapping into what people were actually talking about or feeling. From ...

The world is witnessing a moment of political enlightenment. Eyes are glued to the news, and more people are turning to protesting and civic activity to be the change needed in the world. This ...