A differentiated marketing strategy is when a company creates campaigns that appeal to at least two market segments or target groups. For example, a store can promote a sale that appeals to people ...

Differentiated marketing can be the key to success for small businesses trying to compete with larger, older or national brands. It can also help you target different target customer groups ...

When I bring up the subject of differentiation to executives, they immediately think marketing department, as they are the ones tasked with that strategy. But there is a second party responsible ...

Differentiation marketing can help companies stand out when a product isn't perceived as much different from a competitor's, such as bottled water.

In this episode of the Marketing Smarts Live Show, guest Allen Adamson delves into the importance of adapting your brand to changing times. Titled "A 'Brand Differentiation Through Experience ...

Differentiation is key for marketing women’s sport. Ahead of the Lionesses’ historic World Cup final on Sunday, Flo Williams, professional rugby player and women’s sport lead at marketing agency Matta ...

On the Beach has hailed the effectiveness of its marketing spend, enabled by an increasingly differentiated brand and targeted offline spend in the first half of the year. The travel brand’s marketing ...