When you add hyperlinks to a document, make sure the visible link text is descriptive and meaningful. Ideally, the link text should make sense out of context. For example, avoid “click here” in favor ...

Within higher education, it can be difficult to develop a truly unique statement that avoids clichés. Descriptive text and/or taglines can also detract from the master brand and sub-brands, adding a ...

Anchor text is useful for providing context to users, but is it a Google ranking factor? Read about it here. Because it’s a way to signal to search engines about what type of page your link is ...

Lizzi Sassman from Google said in this morning's Google SEO office hours that using the anchor text "here," the text for your hyperlink, is simply "bad link text." Instead, you should use more ...