When discussing the most popular social media platform for running ads, without a second thought, the crown goes to Facebook. With almost 40% (2.91 billion) of the world’s population on Facebook, it’s ...

To learn more about our editorial approach, explore The Direct Message methodology. In 2023, Meta rolled out a campaign that turned heads in the digital marketing world: up to $200,000 in advertising ...

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads. Meta has been dishing out a slew of ad incentives, including on its shopping ...

Google announced it is rolling out Automated Local Services Ads lead credits next month, which should "credit the same or more leads on average," than the old system. This will replace the manual lead ...