The Rise Of A New Creative Model: A Post-Digital Imperative For CMOs
Major brands like Coca-Cola, Unilever and Procter & Gamble have shifted from a single agency of record to a flexible model ...
Marketing Dive3d
Alison.ai’s $13.3M Funding to Speed Up AI-Driven Creative Optimization for Global Brands
Alison.ai, a leader in AI-driven advertising technology, has successfully closed a $13.3 million seed funding round, with ...
Bluewater Strengthens Creative Powerhouse With Acquisition of Philadelphia-Based ShadowBox Pictures, LLC
The Addition of Top Creative Talent Advances Bluewater’s Vision of Empowering Content and Campaign Creation through ...
Pocket Gamer.Biz12d
Creative fatigue in mobile games marketing: How to identify and combat it
If you have ever found yourself in a position where your ad has been running for a few months and showing a strong performance but then suddenly it drops off, you’re not alone. This situation is ...
Alison.ai Secures $13M in Seed Funding to Expand AI-Driven Creative Solutions
Alison Technologies Ltd (Alison.ai), a trailblazer in creative AI solutions for advertising, today announced the successful ...
Can this ‘pop-up creative agency’ reinvigorate the ad industry’s passion for planet?
Back for its second year, Purpose Disruptors’ Agency for Nature is letting leading creative pairs loose on ‘the brief of a lifetime.’ We sat down with the scheme’s ad-activist creator and this year’s ...
Campaign US11d
Leo Macias launched Noad Creative for a new, ‘no ad’ marketing world
Leo Macias, who led marketing for Amazon Prime Video & Studios and Snap Inc., observed the marketing industry pivot away from ...
Marketing Dive12d
DataAlly launches beta phase for Facebook ad creative performance analysis
which focuses entirely on Facebook ad creative performance. This cutting-edge tool is designed to help marketers, creative strategists, and business owners optimize their Facebook ad campaigns by ...