Signs don't have to flash in neon for customers to take notice, because several common characteristics of effective business signs ensure visibility. How well a sign -- whether indoors or outdoors -- ...

You might have the freshest food, the best brake service or the widest assortment of hardware, but it will do you little good if the only sign on your store is in the window with 4-inch lettering.

The building might be a bit difficult to find, hidden in an industrial area of Cincinnati's Camp Washington neighborhood. However, the American Sign Museum is a real gem, dedicated to the art and ...