Too often color is an afterthought when creating a Web site. The final color palette affects customers and could cost you money. Today, a quick primer on the return on investment (ROI) of color. Color ...

Colour is hugely important in branding and logo design. In our guide to colour theory, we look at how colours can generate ...

The weightless and airy Rose Quartz is a persuasive, gentle tone that conveys passion and a sense of composure says Pantone, while Serenity has a comforting and calming effect. Pantone Color Institute ...

The psychology of color—and its power of persuasion—are critical aspects in marketing, where competition is steep and both consumer attention and product cycles are short. New research on color theory ...

When you think about the negative connotations surrounding the word ‘persuasive’, you can understand why a lot of us in the industry are afraid to use persuasion to influence the customer journey.