Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a ...

More people are finishing their search journey without ever clicking a link. That shift changes how you need to run paid ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

The overall industry average click fraud rate--which represents the number of clicks on online pay-per-click ads that are not legitimate--has jumped, according to a new report from search engine ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Israel-based AppsFlyer has some news for mobile advertisers. “The last ...

Facebook Ads continues to be an effective digital advertising tool for brands due to their large audience and detailed targeting options. When developing a Facebook ads strategy, combining creativity ...

Creating copy for your pay-per-click (PPC) ads can be daunting. After years of trying out different copy and strategies, I have learned there are a few essential tests to conduct to ensure your copy ...

Want to spend less for more, get engagement, and follow-up contact info? Then use Facebook click-to-Messenger ads. Learn how to create one here. There’s this one weird trick you can do to totally ...