According to Chang, A-Sha has differentiated itself in the noodle market largely by offering a variety of widths and cuts, whereas other brands are known for just one.

[Photo: Momofuku] 1. There’s way less fuss . David Chang’s restaurants—particularly Noodle Bar, early Ssäm Bar, and Ko—“were some of the first to reject old ideas about what fine dining ...

Instant noodle company A-Sha USA’s CEO, Young Chang, explains how he turned his side hustle into a business. BY XINTIAN TINA WANG , EDITORIAL ASSISTANT @ TINA_WANGXT Jun 30, 2022 ...

David Chang founded the Momofuku restaurant group, including two Michelin-starred Momofuku Ko, Ssäm Bar, Noodle Bar, and Majordōmo in New York, Las Vegas, and Los Angeles.