When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Learning Communities (LC) are designed for first-year Purdue students who are looking for a smaller classroom experience combined with extracurricular learning and peer networking. Within the LC ...

Seeing the results that a product or service has produced for other customers can be a very motivating factor in a consumer’s purchasing decision. This is one reason why case studies have been go-to ...