The brewer recently promoted a slurry of critical tweets likening Carlsberg to “piss” - a bold scheme to draw attention to “quantity to quality” repositioning behind its new Pilsner. Mads Mikkelsen ...
Six months after the 'Piss to Pilsner' bait and switch, Liam Newton, vice president of marketing at Carlsberg Group, claimed it had seen a dramatic sales turnaround in the on-trade market. "We're ...
TENNENT’s have taken a cheeky pop at Carlsberg with new digital billboards claiming their rivals new beer is NOT brewed in Denmark. The latter recently threw up billboards across from the Tennent’s ...
The beer has been completely 'rebrewed from head to hop' CARLSBERG has changed its recipe in the UK – after admitting its beer is “probably not” the best in the world. The Danish brewer said it’s ...
Forty-six years after Carlsberg bragged its lager was 'probably the best beer in the world', the brewer has admitted that it isn't. The Danish firm has backtracked on the boast to launch a new drink, ...
Carlsberg is shifting its marketing strategy to show how consumer sentiment towards its beer has changed following the launch of its ‘Probably not’ marketing campaign almost a year ago. The beer brand ...
Carlsberg's beer brand Brooklyn Pilsner has made its debut in China with the launch of a street carnival “Brooklyn Street Gathering Party” in Shanghai in May. In a conversation with ...
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