If you’re assisting with direct mail campaigns then adding mailable promotional products, like magnets, USB drives or pens would be an effective way to improve the campaign and create revenue ...

PostcardMania, the $119 million marketing technology firm with over 390 staff, has chosen to expand their flagship multichannel marketing campaign, Everywhere Small Business, by adding variable QR ...

The Firebrand subsidiary, which offers prepublication digital book galleys to industry pros, has launched Booktrovert.com, a ...

If the marketing campaign was a success, consider why that was. Do the same if it was ... These are semi-fictional representations of the people most likely to buy your products or use your ...