Add Yahoo as a preferred source to see more of our stories on Google. It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery’s streamer now certainly looks like HBO’s at a ...

The CW is spicing up its look. Timed to Sunday’s airing of the Critics Choice Awards, the Nexstar-run netlet is unveiling an “evolution” in its logo and brand identity. That includes a new red-orange ...

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement, ...

Color is one of the most immediate connection points with the William & Mary brand. Our palette reflects the depth, heritage and vitality of the university — from our signature greens and golds to the ...

Y-12 Credit Union announced a bold new look on Feb. 1, saying it wanted to reflect an innovative spirit and adaptability in an ever-evolving financial landscape. The driving force behind the updated ...

In less than 24 hours, Vice President Kamala Harris went from running mate to presidential candidate, with a new campaign logo to match. Harris’ logo uses a red, white, and creme color palette. And ...

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

Add Yahoo as a preferred source to see more of our stories on Google. The CW is spicing up its look. Timed to Sunday’s airing of the Critics Choice Awards, the Nexstar-run netlet is unveiling an ...