The New York Times26d
BOS Nation, a publicity campaign gone wrong and an apology for the hurt it caused
Tuesday should have been a triumphant night for the NWSL’s latest expansion team, but less than a day after a packed event in downtown Boston to officially launch BOS Nation’s team name and ...
Boston.com26d
‘We missed the mark’: BOS Nation FC releases statement after negative response to team name rollout
A day after unveiling its long-awaited team name amid an advertising campaign that drew criticism from both fans and players, the NWSL Boston expansion team — set to be known as BOS Nation FC ...
Sporting News26d
BOS Nation 'Too Many Balls' ad, explained: Why new NWSL franchise apologized for controversial campaign
The latest addition to the NWSL, BOS Nation FC is scheduled to begin playing in 2026 in the North America's premier women's soccer league. The franchise is a revival of the Boston Breakers ...
USA Today25d
BOS Nation apologizes for 'too many balls' campaign introducing new NWSL team
The Boston-based football club revealed its name — BOS Nation FC, an anagram for "Bostonian" — and its black-and-green team colors on Tuesday in a campaign centered around the city having ...
Sports Illustrated27d
BOS Nation FC is the Newest NWSL Expansion Team
The team name for the newest National Women's Soccer League team is official: BOS Nation FC. BOS Nation is set to begin play in the 2026 NWSL season as the 15th team in league history. While most ...
The Boston Globe27d
The Boston NWSL team finally has a name: Why they chose BOS Nation FC
The “BOS Nation Football Club” name is a play, team leaders explained, not only on “Boston” (with a nod to Logan Airport) but also on the “boss” mind-set needed by players to command ...
Yahoo! Sports25d
BOS Nation apologizes for 'Too Many Balls' announcement video: 'We missed the mark'
The Boston-based expansion team announced that its name would be BOS Nation FC on Tuesday, releasing a video to trumpet the big news. The video, which is centered on the concept of "Too Many Balls ...
CBS News26d
NWSL's Boston expansion team to be named BOS Nation Football Club
Starting in 2026, the NWSL will welcome BOS Nation Football Club. The name and team logo were first announced Tuesday on CBS Mornings Plus. Controlling owner Jennifer Epstein said one of the main ...
Forbes25d
Rough Rollout For Boston’s New Women’s Soccer Team: Critics Blast ‘Too Many Balls’ Ad, Bos Nation Name
The latest National Women's Soccer League expansion team debuted in Boston Tuesday and faced a surge of criticism over its name, Bos Nation (“worst name possible,” complained one), and a ...
CBSSports.com26d
NWSL's Boston franchise to be named BOS Nation Football Club; announcement set for Tuesday
NWSL's Boston franchise finally has a name, and it's BOS Nation Football Club, according to CBS Sports sources. The franchise, set to join the league in 2026, will unveil the new name and logo on ...
The New York Times26d
Linehan: Boston NWSL club misses the mark with BOS Nation FC and marketing campaign
Advertisement The 15th NWSL team, announced in September 2023 as one of two expansion teams joining the league in 2026, will be called BOS Nation FC. The ownership group announced the name and ...