However, his rookie year took an unusual turn when his father, LaVar Ball, insisted he wear shoes from their family-owned brand, Big Baller Brand. Lonzo’s verdict on those shoes? "They were like ...

Early in his career, NBA point guard Lonzo Ball donned the sneakers of his ... They were like kickball shoes..." Big Baller Brand is the sneaker-apparel brand owned by Lonzo's dad, LaVar.

When former UCLA star Lonzo Ball burst onto the scene in 2017 as the No. 2 overall pick by the Los Angeles Lakers, there were talks of him being a legend of the sport. In his introductory press ...

Once upon a time, there was a talented basketball player named ... which he named Big Baller Brand. LaVar had Lonzo wear those shoes for one season and then, long story short, Lonzo stopped ...

Did they want to be NBA basketball players as much as he wanted them to? Did Lonzo actually want to wear Big Baller Brand shoes? "I was an Adidas kid since high school, so I was thinking that was ...

The Ball family's middle brother made waves in the rap game with his breakout hit "Tweaker." Here's a look at the timeline of his breakout music career.

Big Baller Brand rift emerges as Lakers' Lonzo Ball severs ties with co-founder over money allegations Los Angeles Lakers guard Lonzo Ball has severed ties with a co-founder of Big Baller Brand ...

As a result of his apparel and shoe brand, Big Baller, valued at $1 billion ... Based on Celebrity Net Worth, a three-year NBA veteran named Lonzo Ball is worth $6 million.