No matter what the avenue, retargeting your campaigns can serve as a complementary strategy that creates more influential ...

Early adopters like Adam Wise — and our team — used top DSPs integrating bid stream data to make quicker, more precise ad ...

Some campaigns are quick one-off emails while others last weeks or months and encompass multiple marketing channels. This post covers the best free templates for various tools and situations, from ...

7. Harris for President – ‘My Life’s Work’ (Pro-Harris) Here's the top TV ad from the Harris campaign itself (not a super PAC) so far this month, which it's spent more than $11M airing on ...

Los Angeles-based marketing agency Runway Influence has recently expanded its footprint in the content and influencer ...

Some larger publishers value this part of the process so much that they can designate up to (or well beyond) half of the game's massive budget to its marketing campaign. However, there have been ...

Today effective marketing is vital for driving business growth. However, many companies struggle with inefficient campaigns, often leading to frustration among customers who receive irrelevant ...

The campaign features the retailer’s new hologram spokesperson, “Gram,” and addresses common problems like finding the ...

When done well, it's a top-line driver of increased revenue streams. Still, it can be difficult to figure out how much of a marketing budget you should earmark toward digital marketing campaign ...

The PM Society marked 30 years of its annual advertising awards by looking back over the very best campaigns in pharma and healthcare. The awards, held at London's Grosvenor House Hotel ...