"It's not your grandma's red," Erika Woelfel, Vice President of Color and Creative Services tells PEOPLE. "It's reinvented and reimagined for 2025" Emily Strohm is a Senior Editor at PEOPLE. She has ...
A warm shade of white is the Behr Paint Company’s 2023 Color of the Year. The 75-year-old company unveiled its trendy paint color – Blank Canvas – on Wednesday, Sept. 14. Behr said it thinks Blank ...
"People have been using blues and greens for several years, and this is really that intersection of both of them," Erika Woelfel, vice president of color and creative services tells PEOPLE Sonal Dutt ...
Behr Paint Company was deemed the most trusted paint brand in America by “Newsweek” this year –– and for good reason. For more than 75 years, the Santa Ana, Calif.-based company has perfected the ...
SANTA ANA, Calif., July 30, 2025 /PRNewswire/ -- Today, Behr Paint Company unveils Hidden Gem (N430-6A) as its 2026 Color of the Year—a smoky jade that uncovers exceptional beauty in every space. This ...
The Company's First-To-Market Innovation Combines High Performance and Durability with Environmental Benefits SANTA ANA, Calif., Nov. 3, 2025 /PRNewswire/ -- Today, Behr Paint Company announced the ...
As more millennials buy homes, Behr Paint needed a way to communicate the value inherent in its product. The approach the brand settled on included a competition series on TikTok that launched last ...
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