Bandwagon advertising is a specific type of propaganda advertising technique that tries to get the target audience to jump on board, so as to not "miss out" on what everyone else is doing.

The ad should employ all the characteristics of the propaganda technique assigned. STEP 3. Have students research their candidates’ backgrounds, records, and positions on issues using video ...

Advertising vs. Propaganda. ... Other bandwagon advertisements suggest that the customer will be left out if they do not buy what's being sold.