A new boss is taking over development at one of the auto industry’s most revered performance brands just as it shifts to EVs ...
BMW has yet to release a full-fledged M Electric Car, though it’s in the works. BMW M is asking itself, as the division’s head of development, Dirk Häcker puts it, "What could an M vehicle of the ...
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More The BMW Group shared its vision of the future digital experiences inside ...
BMW has consistently found itself at the forefront of automotive evolution, both in terms of engineering and design. The original Neue Klasse series, introduced in the 1960s, revolutionized the brand, ...
BMW will underpin all vehicles sold by the automaker's namesake brand with a new electric-focused architecture to be introduced in 2025. The New Class platform is designed to be fully electric but ...
One week after teasing camouflaged images of the next chapter in its “Neue Klasse” EV design strategy, BMW has publicly unveiled the Sport Activity Vehicle to the public. The Vision Neue Klasse X is ...
From simple beginnings with one small car, BMW’s i model line has expanded into all manner of segments. And there’s a lot more future products to come. The i3 has been expensive to build and probably ...