A new boss is taking over development at one of the auto industry’s most revered performance brands just as it shifts to EVs ...

BMW has yet to release a full-fledged M Electric Car, though it’s in the works. BMW M is asking itself, as the division’s head of development, Dirk Häcker puts it, "What could an M vehicle of the ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More The BMW Group shared its vision of the future digital experiences inside ...

BMW has consistently found itself at the forefront of automotive evolution, both in terms of engineering and design. The original Neue Klasse series, introduced in the 1960s, revolutionized the brand, ...

One week after teasing camouflaged images of the next chapter in its “Neue Klasse” EV design strategy, BMW has publicly unveiled the Sport Activity Vehicle to the public. The Vision Neue Klasse X is ...

BMW will underpin all vehicles sold by the automaker's namesake brand with a new electric-focused architecture to be introduced in 2025. The New Class platform is designed to be fully electric but ...

These days, the new hip thing to do in the automotive world is go electric. Everyone’s doing it, from sports car companies like Porsche and Lamborghini to truck-and-SUV mainstays like Ford and GMC — ...

From simple beginnings with one small car, BMW’s i model line has expanded into all manner of segments. And there’s a lot more future products to come. The i3 has been expensive to build and probably ...

But for BMW, the future of electrification starts with rethinking how we see electric cars. While previous endeavors focused on the BMW i3 and i8 being purely electric, in turn helping to save the ...

BMW lays out strategy for 2030 and beyond, focusing on digitalization, highly scalable modules for powertrains, and sustainability. The automaker aims to offer an EV version of models in 90% of the ...

The new era for BMW will happen when the manufacturer launches its first dedicated EV platform in 2025. According to Autocar, BMW will reach back to use an iconic name from its history, “Neue Klasse,” ...

The company which forged its reputation long ago with the first generation 3 Series shows no sign of phasing out cars. BMW knows that sedans reinvented for the 2020s is what customers want in China ...