There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

Imagine holding a pen that’s been in more hands than any other writing tool in the world—one that’s so iconic that it’s practically synonymous with putting pen to paper. For years, the BIC pen has ...

Finally, there's a lady’s pen that makes it possible for the gentler sex to write on pink, scented paper: Bic for Her. Remember to dot your i's with hearts or smiley faces, girls! That's the sarcastic ...

The company’s “Bic Cristal for Her” pen are drawing criticism from women who consider the campaign condescending and reliant on outdated concepts of femininity. You can save this article by ...

Who knew there was a pen specially designed for women? The Bic pen "For Her" might be the first of its kind, but that didn't prevent Amazon.com reviewers from offering up snarky, sarcastic reviews of ...

No one ever really owns a Bic pen, but it’s a business going from strength to strength. We meet its CEO, Gonzalve Bich, as he prepares to hand over control. It’s highly likely that there are several ...

A range of pens designed specifically for women has fast become the most sarcastically reviewed product on Amazon.com. Bic, the ballpoint pen manufacturer, launched its 'Bic Cristal for Her' line last ...