There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

Finally, there's a lady’s pen that makes it possible for the gentler sex to write on pink, scented paper: Bic for Her. Remember to dot your i's with hearts or smiley faces, girls! That's the sarcastic ...

SHELTON, Conn. The BIC Cristal ball pen was first introduced to the American consumer in 1959 and cost 19 cents a pen. Despite an inflation rate of 622% since that time, the price of the pen has never ...

SHELTON, CONN. -- The BIC 4-Color Pen is getting an upgrade in 2016 with the newest addition to the 4-Color portfolio: the BIC 4-Color Stylus and Pen. The product features a pen with BIC’s four ...

No one ever really owns a Bic pen, but it’s a business going from strength to strength. We meet its CEO, Gonzalve Bich, as he prepares to hand over control. It’s highly likely that there are several ...