Amazon is extending the availability of its AI-enabled shopping assistant, Rufus, to more markets in Europe and the Americas.

The purpose of the tool is to assist consumers with product shopping and searching. Customers using the Amazon mobile app can ...

But adding seller ratings on product search results brings a new element to Amazon’s online shopping ... including various generative AI tools for sellers in recent months.

The tool creates curated landing pages that aim to deliver relevant products and information ... out access to the guides through search autocomplete as well. Amazon’s AI Shopping Guides are ...